ande macpherson

This is a Seth Godin concept which I particularly like.

What are you doing to stand out from the crowd? What is it that is remarkable about what you’re doing?

Well in the case of this resort in San Diego they are doing lots of things. In the face of slow bookings they had a brainstorm to come up with ideas that would get them media coverage. The idea was to remove everything you would expect from a hotel stay & the more you removed the lower the nightly price (if you got to the lowest price you had removed everything including electricity, sheets, mini bar & beds - replaced with tents) so that you get a $219 a night room for $19.

And the coverage has been immense from Europe (as you can see from the link) all the way to breakfast radio in NZ. This is a brilliant 2 week stunt by Rancho Barnado Inn and it is due to the remarkable nature of their promotional idea - and the guts to follow it through.

What remarkable idea do you have? Will you follow it through?

Tagged as marketing, remarkable, seth godin + Categorized as motivate, radio & brands