Better, Cheaper, Faster
On the drive in to work this week I was behind a printstop van. Their positioning statement jumped off the sticker and got me thinking. Better, faster, cheaper…
You can’t be all three. You just can’t. And it is crazy to think that you can convince people to believe that you can. However, you can be two of them. You can be better & cheaper but you won’t be faster. You may be cheaper & faster but you won’t be better. Etc.
Despite living in a time when we think we can have it all. In this instance it ain’t the case. So pick two and do them really well.
So what is your business? How do you position it?
Tagged as better, cheaper, faster, positioning, radio & brands + Categorized as radio & brands
Tesco’s motto for process is, better, simpler, cheaper and we have been tasked at getting better at this!!!