ande macpherson

It’s weird how it happens - but things often do happen in threes - they just do.
So yesterday I was having a conversation about the new venture I’m involved with and there was a healthy dose of scepticism from the other party. That’s fine, it goes with the territory. The gist was that Flingah looked [...]

Today was my first day at More FM.
This was part of a number of changes that have been implement with senior roles at MediaWorks Radio (if you make your way past the gay slurs & wedding bells etc.). I’m excited about being asked to lead our biggest national radio brand into its next phase. It’s [...]

On the drive in to work this week I was behind a printstop van. Their positioning statement jumped off the sticker and got me thinking. Better, faster, cheaper…
You can’t be all three. You just can’t. And it is crazy to think that you can convince people to believe that you can. However, you can be [...]

New Music Friday #8: The Temper Trap
From: Melbourne, Aus
Who: The Temper Trap: Dougy Mandagi (vox & guitar), Jonathon Aherne (bass), Lorenzo Sillitto (lead axe & keyboards), Toby Dundas (skins)
The Scoop: This is a band who have had one massive year & look set for another. After coming to attention of the music industry at the [...]

Hell yeah.
So here’s the thing, there is a town in the middle of the North Island called Bulls. It is famous for its name & the fact that State Highways #1 & #3 both pass through it.
There has been a proposal for a big public toilet shaped like the backside of a bull with gents [...]

This is a Seth Godin concept which I particularly like.
What are you doing to stand out from the crowd? What is it that is remarkable about what you’re doing?
Well in the case of this resort in San Diego they are doing lots of things. In the face of slow bookings they had a brainstorm to [...]

I know I haven’t said how much I’m loving Twitter yet - but enough other people are so I’m going to consider that done.
I have introduced a few people from within MediaWorks (my new job) to Twitter and already they are off and flying. Early kudos to @DomHarvey for jumping in with both feet
Apart from [...]

This read is in pole position for my book of the year - and let’s face it there’s not long for something to supplant it!
I’m not sure how much UK marketing activity there had been around the launch of the book but whatever there was passed me by. So I bought it on impulse at [...]

I have had 3 communications in the past week that have all broken the golden rule of digital communications - they aren’t real.
I was reminded of this with David Cushman’s post that included the sentiment; The more digital we become, the more connected we become, the more human we demand.
I expect that anyone who I [...]