ande macpherson

It’s weird how it happens - but things often do happen in threes - they just do.
So yesterday I was having a conversation about the new venture I’m involved with and there was a healthy dose of scepticism from the other party. That’s fine, it goes with the territory. The gist was that Flingah looked [...]

After a year of working something up from an idea and a concept into a reality and then launched it in to the world - it really is a moment of release.
There is something life affirming and positive about initiating something. It is so much easier to go with the flow but actually getting something [...]

For the last 24 hours I have watched as an old school New York publicist has been outed by a market leading US tech blog.
The thing that I find interesting in this exchange (where the tech crunch blog ask to be removed from publicist’s distribution list and she flames back aggressively saying she is just [...]

I have had 3 communications in the past week that have all broken the golden rule of digital communications - they aren’t real.
I was reminded of this with David Cushman’s post that included the sentiment; The more digital we become, the more connected we become, the more human we demand.
I expect that anyone who I [...]

Marketers talk a lot about affinity - and quite rightly too. For something to be effective it needs to have a group of people who care about it. I’d rather call them fans.
To successfully sell a product, a band, a politcal party, an idea there needs to be a required level of fans. Building that [...]

Another week and another BBC presenter getting into taste/decency/offensive water.
A couple of things strike me about this.

how the management have handled the situation
your ‘customers’ are not only at work

Management Handling
The decisive action taken by the management is in stark contrast to the Brand/Ross saga. A quick look at some of the online forums shows that [...]