ande macpherson

This time of year naturally leads us to think about some of the things that we are going to do next year.
Some of these are proactive tactics to move things forwards based on what will be please your customers. But if you are in a dogfight with a competitor then there are times when the [...]

This is a Seth Godin concept which I particularly like.
What are you doing to stand out from the crowd? What is it that is remarkable about what you’re doing?
Well in the case of this resort in San Diego they are doing lots of things. In the face of slow bookings they had a brainstorm to [...]

The answer is that it is both. Although there is a lot more fake than real.
My test is:
that someone you have ‘connected with’ (i.e a FB friend, an @ follower etc.) would do something if you asked them to.
Therefore, this is about quality not quantity. 5000 FB friends does not a great networker make if [...]

Initiate. Lead & dance like no-one is watching.
I have been sent this video a couple of time today - it is clearly connecting with people as it approaches 500k views.
What I like is the organic way that the crazy dancer who is at the back/side of the field is doing his won unique thing & [...]

I stumbled across Kim’s blog recently and it’s a great read. The part that caught my attention most was her list.
It reminded me of the story of John Goddard. He is nearly 80 now but as a teenager in rural USA he wrote a life list of the things he wanted to achieve in his [...]