ande macpherson

brands, talent, music & all things 2.0

Post archive for ‘social media’

Networking - Is it Real or Fake?

The answer is that it is both. Although there is a lot more fake than real.
My test is:
that someone you have ‘connected with’ (i.e a FB friend, an @ follower etc.) would do something if you asked them to.
Therefore, this is about quality not quantity. 5000 FB friends does not a great networker make if [...]

Initiate. Lead. Dance

Initiate. Lead & dance like no-one is watching.
I have been sent this video a couple of time today - it is clearly connecting with people as it approaches 500k views.
What I like is the organic way that the crazy dancer who is at the back/side of the field is doing his won unique thing & [...]

Are you down with Twitter yet?

I know I haven’t said how much I’m loving Twitter yet - but enough other people are so I’m going to consider that done.
I have introduced a few people from within MediaWorks (my new job) to Twitter and already they are off and flying. Early kudos to @DomHarvey for jumping in with both feet
Apart from [...]

Who is in Control of the Crazy Woman?

As a youngster I was told that nobody could make me do anything - normally after saying “you make me so mad!”. It was my choice as to how I felt in the face of provocation. This is completely logical but when your brother ruins your favourite shirt it is easy to go nuts at [...]

Blogging Workshop

I have been getting the feeling that businesses are thinking more seriously about blogging and social media. I wouldn’t hesitate to say that 2009 could well be the year that there is a sizable move by brands and business into this space.
My word of caution is that when taking this step it is important that [...]

Predictably Irrational

This read is in pole position for my book of the year - and let’s face it there’s not long for something to supplant it!
I’m not sure how much UK marketing activity there had been around the launch of the book but whatever there was passed me by. So I bought it on impulse at [...]

Blog 2.0

I have had this website & been blogging on it for nearly 4 years. Initially it was a friends & family place - and a lovely place it was too.
However, the world has moved on. I found myself posting other thoughts and the site developed a dual personality. That is now resolved. All the F&F [...]