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	<title>ande macpherson</title>
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	<link>http://andemacpherson.com</link>
	<description>brands, talent, music &#38; all things 2.0</description>
	<pubDate>Sat, 19 Dec 2009 18:47:17 +0000</pubDate>
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			<item>
		<title>Competitive Advantage</title>
		<link>http://andemacpherson.com/2009/12/competitive-advantage/</link>
		<comments>http://andemacpherson.com/2009/12/competitive-advantage/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 18:47:17 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[motivate]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[initiate]]></category>

		<category><![CDATA[management]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[strategy]]></category>

		<category><![CDATA[techniques]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=98</guid>
		<description><![CDATA[This time of year naturally leads us to think about some of the things that we are going to do next year.
Some of these are proactive tactics to move things forwards based on what will be please your customers. But if you are in a dogfight with a competitor then there are times when the [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2009/12/competitive-advantage/feed/</wfw:commentRss>
		</item>
		<item>
		<title>New Music Friday #8: The Temper Trap</title>
		<link>http://andemacpherson.com/2009/10/new-music-friday-8-the-temper-trap/</link>
		<comments>http://andemacpherson.com/2009/10/new-music-friday-8-the-temper-trap/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 06:08:51 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[radio &amp; brands]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=96</guid>
		<description><![CDATA[New Music Friday #8: The Temper Trap
From: Melbourne, Aus
Who: The Temper Trap: Dougy Mandagi (vox &#38; guitar), Jonathon Aherne (bass), Lorenzo Sillitto (lead axe &#38; keyboards), Toby Dundas (skins)
The Scoop: This is a band who have had one massive year &#38; look set for another. After coming to attention of the music industry at the [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2009/10/new-music-friday-8-the-temper-trap/feed/</wfw:commentRss>
		</item>
		<item>
		<title>New Music Friday #7: Dane Rumble</title>
		<link>http://andemacpherson.com/2009/08/new-music-friday-7-dane-rumble/</link>
		<comments>http://andemacpherson.com/2009/08/new-music-friday-7-dane-rumble/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 11:19:17 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[music]]></category>

		<category><![CDATA[new music friday]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=93</guid>
		<description><![CDATA[From: Auckland, NZ
Who: Dane Rumble
The Scoop: Now on his own after the Fast Crew have gone their separate ways Dane Rumble has really started to find his groove. The best bit is that it a mash up of rock, urban &#38; synth in a really powerful package - looking back &#38; forward at the same [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2009/08/new-music-friday-7-dane-rumble/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Would A Public Toilet Shaped Like A Bull&#8217;s Butt Make You Stop?</title>
		<link>http://andemacpherson.com/2009/08/would-a-public-toilet-shaped-like-a-bulls-butt-make-you-stop/</link>
		<comments>http://andemacpherson.com/2009/08/would-a-public-toilet-shaped-like-a-bulls-butt-make-you-stop/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 21:18:13 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[radio &amp; brands]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[remarkable]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=91</guid>
		<description><![CDATA[Hell yeah.
So here&#8217;s the thing, there is a town in the middle of the North Island called Bulls. It is famous for its name &#38; the fact that State Highways #1 &#38; #3 both pass through it.
There has been a proposal for a big public toilet shaped like the backside of a bull with gents [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2009/08/would-a-public-toilet-shaped-like-a-bulls-butt-make-you-stop/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How To Market Your Brand? Be Remarkable</title>
		<link>http://andemacpherson.com/2009/08/how-to-market-your-brand-be-remarkable/</link>
		<comments>http://andemacpherson.com/2009/08/how-to-market-your-brand-be-remarkable/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 11:35:17 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[motivate]]></category>

		<category><![CDATA[radio &amp; brands]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[remarkable]]></category>

		<category><![CDATA[seth godin]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=89</guid>
		<description><![CDATA[This is a Seth Godin concept which I particularly like.
What are you doing to stand out from the crowd? What is it that is remarkable about what you&#8217;re doing?
Well in the case of this resort in San Diego they are doing lots of things. In the face of slow bookings they had a brainstorm to [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2009/08/how-to-market-your-brand-be-remarkable/feed/</wfw:commentRss>
		</item>
		<item>
		<title>New Music Friday #6: Gin Wigmore</title>
		<link>http://andemacpherson.com/2009/08/new-music-friday-6-gin-wigmore/</link>
		<comments>http://andemacpherson.com/2009/08/new-music-friday-6-gin-wigmore/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 11:01:24 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[music]]></category>

		<category><![CDATA[new music friday]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=81</guid>
		<description><![CDATA[Because we all need new music for a weekend…
 From: Auckland, NZ
 Who: Gin Wigmore (vocals) with The Cardinals (Ryan Adams&#8217;s band)
The Scoop: It&#8217;s not often that I think someone is remarkable on a first listen but Gin Wigmore is different. And she is one of ours - although I&#8217;m sure for how long.
At 23 [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2009/08/new-music-friday-6-gin-wigmore/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Networking - Is it Real or Fake?</title>
		<link>http://andemacpherson.com/2009/08/networking-is-it-real-or-fake/</link>
		<comments>http://andemacpherson.com/2009/08/networking-is-it-real-or-fake/#comments</comments>
		<pubDate>Sat, 01 Aug 2009 11:31:43 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[motivate]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[connecting]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[networking]]></category>

		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=79</guid>
		<description><![CDATA[The answer is that it is both. Although there is a lot more fake than real.
My test is:
that someone you have &#8216;connected with&#8217; (i.e a FB friend, an @ follower etc.) would do something if you asked them to.
Therefore, this is about quality not quantity. 5000 FB friends does not a great networker make if [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2009/08/networking-is-it-real-or-fake/feed/</wfw:commentRss>
		</item>
		<item>
		<title>New Music Friday #5: Team Waterpolo</title>
		<link>http://andemacpherson.com/2009/07/new-music-friday-team-waterpolo/</link>
		<comments>http://andemacpherson.com/2009/07/new-music-friday-team-waterpolo/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 11:04:04 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[music]]></category>

		<category><![CDATA[new music friday]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=77</guid>
		<description><![CDATA[Because we all need new music for a weekend…
From: Preston, UK
Who: Team Waterpolo: Freddie Davis (vocals), Lex Dunn (drums), Nathan Standlee (guitar, keys), Ruggero Lorenzini (DJ, samples)
The Scoop: Team Waterpolo are school mates from the less than glamorous Lancashire town of Preston - trust me I know. They are typical of the quirky northern pop [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2009/07/new-music-friday-team-waterpolo/feed/</wfw:commentRss>
		</item>
		<item>
		<title>New Music Friday #4: The Roulettes</title>
		<link>http://andemacpherson.com/2009/07/new-music-friday-4-the-roulettes/</link>
		<comments>http://andemacpherson.com/2009/07/new-music-friday-4-the-roulettes/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 10:54:28 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[music]]></category>

		<category><![CDATA[new music friday]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=74</guid>
		<description><![CDATA[Because we all need new music for a weekend…
From: Auckland, NZ
Who: The Roulettes: Justin McLean (guitar &#38; vocals), Ben Grant (bass &#38; vocals), Tye Stott (drums &#38; vocals)
The Scoop: The Roulettes are keeping it real. The songs have a lot of influences that are obvious but don&#8217;t feel like an imitation of any of them. [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2009/07/new-music-friday-4-the-roulettes/feed/</wfw:commentRss>
		</item>
		<item>
		<title>New Music Friday #3: Paloma Faith</title>
		<link>http://andemacpherson.com/2009/06/new-music-friday-3-paloma-faith/</link>
		<comments>http://andemacpherson.com/2009/06/new-music-friday-3-paloma-faith/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 11:43:17 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[music]]></category>

		<category><![CDATA[new music friday]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=71</guid>
		<description><![CDATA[Because we all need new music for a weekend…
From: London, UK
Who: Paloma Faith (Songstress)
The Scoop: For the fashionistas in the house this is for you. Paloma Faith is a young British upstart and has a buzz strong enough for a queen bee to pay attention. Paloma has crammed enough interesting things into her time this [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2009/06/new-music-friday-3-paloma-faith/feed/</wfw:commentRss>
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