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	<title>ande macpherson</title>
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	<link>http://andemacpherson.com</link>
	<description>brands, talent, music &#38; all things 2.0</description>
	<pubDate>Tue, 15 Mar 2011 10:02:30 +0000</pubDate>
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			<item>
		<title>Built For Two Thousand &#038; Now</title>
		<link>http://andemacpherson.com/2011/03/built-for-two-thousand-now/</link>
		<comments>http://andemacpherson.com/2011/03/built-for-two-thousand-now/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 10:02:30 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[radio &amp; brands]]></category>

		<category><![CDATA[service]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[flingah]]></category>

		<category><![CDATA[now]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=116</guid>
		<description><![CDATA[It&#8217;s weird how it happens - but things often do happen in threes - they just do.
So yesterday I was having a conversation about the new venture I&#8217;m involved with and there was a healthy dose of scepticism from the other party. That&#8217;s fine, it goes with the territory. The gist was that Flingah looked [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2011/03/built-for-two-thousand-now/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Flingah - Spread Your Word</title>
		<link>http://andemacpherson.com/2011/03/flingah-spread-your-word/</link>
		<comments>http://andemacpherson.com/2011/03/flingah-spread-your-word/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 10:48:18 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[general]]></category>

		<category><![CDATA[service]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[flingah]]></category>

		<category><![CDATA[initiate]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[text]]></category>

		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=114</guid>
		<description><![CDATA[After a year of working something up from an idea and a concept into a reality and then launched it in to the world - it really is a moment of release.
There is something life affirming and positive about initiating something. It is so much easier to go with the flow but actually getting something [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2011/03/flingah-spread-your-word/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Next challenge: More FM</title>
		<link>http://andemacpherson.com/2011/02/next-challenge-more-fm/</link>
		<comments>http://andemacpherson.com/2011/02/next-challenge-more-fm/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 10:03:24 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[radio &amp; brands]]></category>

		<category><![CDATA[MediaWorks]]></category>

		<category><![CDATA[morefm]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=108</guid>
		<description><![CDATA[Today was my first day at More FM.
This was part of a number of changes that have been implement with senior roles at MediaWorks Radio (if you make your way past the gay slurs &#38; wedding bells etc.). I&#8217;m excited about being asked to lead our biggest national radio brand into its next phase. It&#8217;s [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2011/02/next-challenge-more-fm/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Better, Cheaper, Faster</title>
		<link>http://andemacpherson.com/2010/12/better-cheaper-faster/</link>
		<comments>http://andemacpherson.com/2010/12/better-cheaper-faster/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 10:56:37 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[radio &amp; brands]]></category>

		<category><![CDATA[better]]></category>

		<category><![CDATA[cheaper]]></category>

		<category><![CDATA[faster]]></category>

		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=105</guid>
		<description><![CDATA[On the drive in to work this week I was behind a printstop van. Their positioning statement jumped off the sticker and got me thinking. Better, faster, cheaper&#8230;
You can&#8217;t be all three. You just can&#8217;t. And it is crazy to think that you can convince people to believe that you can. However, you can be [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2010/12/better-cheaper-faster/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Competitive Advantage</title>
		<link>http://andemacpherson.com/2009/12/competitive-advantage/</link>
		<comments>http://andemacpherson.com/2009/12/competitive-advantage/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 18:47:17 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[motivate]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[initiate]]></category>

		<category><![CDATA[management]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[strategy]]></category>

		<category><![CDATA[techniques]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=98</guid>
		<description><![CDATA[This time of year naturally leads us to think about some of the things that we are going to do next year.
Some of these are proactive tactics to move things forwards based on what will be please your customers. But if you are in a dogfight with a competitor then there are times when the [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2009/12/competitive-advantage/feed/</wfw:commentRss>
		</item>
		<item>
		<title>New Music Friday #8: The Temper Trap</title>
		<link>http://andemacpherson.com/2009/10/new-music-friday-8-the-temper-trap/</link>
		<comments>http://andemacpherson.com/2009/10/new-music-friday-8-the-temper-trap/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 06:08:51 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[radio &amp; brands]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=96</guid>
		<description><![CDATA[New Music Friday #8: The Temper Trap
From: Melbourne, Aus
Who: The Temper Trap: Dougy Mandagi (vox &#38; guitar), Jonathon Aherne (bass), Lorenzo Sillitto (lead axe &#38; keyboards), Toby Dundas (skins)
The Scoop: This is a band who have had one massive year &#38; look set for another. After coming to attention of the music industry at the [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2009/10/new-music-friday-8-the-temper-trap/feed/</wfw:commentRss>
		</item>
		<item>
		<title>New Music Friday #7: Dane Rumble</title>
		<link>http://andemacpherson.com/2009/08/new-music-friday-7-dane-rumble/</link>
		<comments>http://andemacpherson.com/2009/08/new-music-friday-7-dane-rumble/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 11:19:17 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[music]]></category>

		<category><![CDATA[new music friday]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=93</guid>
		<description><![CDATA[From: Auckland, NZ
Who: Dane Rumble
The Scoop: Now on his own after the Fast Crew have gone their separate ways Dane Rumble has really started to find his groove. The best bit is that it a mash up of rock, urban &#38; synth in a really powerful package - looking back &#38; forward at the same [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2009/08/new-music-friday-7-dane-rumble/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Would A Public Toilet Shaped Like A Bull&#8217;s Butt Make You Stop?</title>
		<link>http://andemacpherson.com/2009/08/would-a-public-toilet-shaped-like-a-bulls-butt-make-you-stop/</link>
		<comments>http://andemacpherson.com/2009/08/would-a-public-toilet-shaped-like-a-bulls-butt-make-you-stop/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 21:18:13 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[radio &amp; brands]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[remarkable]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=91</guid>
		<description><![CDATA[Hell yeah.
So here&#8217;s the thing, there is a town in the middle of the North Island called Bulls. It is famous for its name &#38; the fact that State Highways #1 &#38; #3 both pass through it.
There has been a proposal for a big public toilet shaped like the backside of a bull with gents [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2009/08/would-a-public-toilet-shaped-like-a-bulls-butt-make-you-stop/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How To Market Your Brand? Be Remarkable</title>
		<link>http://andemacpherson.com/2009/08/how-to-market-your-brand-be-remarkable/</link>
		<comments>http://andemacpherson.com/2009/08/how-to-market-your-brand-be-remarkable/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 11:35:17 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[motivate]]></category>

		<category><![CDATA[radio &amp; brands]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[remarkable]]></category>

		<category><![CDATA[seth godin]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=89</guid>
		<description><![CDATA[This is a Seth Godin concept which I particularly like.
What are you doing to stand out from the crowd? What is it that is remarkable about what you&#8217;re doing?
Well in the case of this resort in San Diego they are doing lots of things. In the face of slow bookings they had a brainstorm to [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2009/08/how-to-market-your-brand-be-remarkable/feed/</wfw:commentRss>
		</item>
		<item>
		<title>New Music Friday #6: Gin Wigmore</title>
		<link>http://andemacpherson.com/2009/08/new-music-friday-6-gin-wigmore/</link>
		<comments>http://andemacpherson.com/2009/08/new-music-friday-6-gin-wigmore/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 11:01:24 +0000</pubDate>
		<dc:creator>ande</dc:creator>
		
		<category><![CDATA[music]]></category>

		<category><![CDATA[new music friday]]></category>

		<guid isPermaLink="false">http://andemacpherson.com/?p=81</guid>
		<description><![CDATA[Because we all need new music for a weekend…
 From: Auckland, NZ
 Who: Gin Wigmore (vocals) with The Cardinals (Ryan Adams&#8217;s band)
The Scoop: It&#8217;s not often that I think someone is remarkable on a first listen but Gin Wigmore is different. And she is one of ours - although I&#8217;m sure for how long.
At 23 [...]]]></description>
		<wfw:commentRss>http://andemacpherson.com/2009/08/new-music-friday-6-gin-wigmore/feed/</wfw:commentRss>
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