ande macpherson

I stumbled across Kim’s blog recently and it’s a great read. The part that caught my attention most was her list.
It reminded me of the story of John Goddard. He is nearly 80 now but as a teenager in rural USA he wrote a life list of the things he wanted to achieve in his [...]

For the last 24 hours I have watched as an old school New York publicist has been outed by a market leading US tech blog.
The thing that I find interesting in this exchange (where the tech crunch blog ask to be removed from publicist’s distribution list and she flames back aggressively saying she is just [...]

I have been getting the feeling that businesses are thinking more seriously about blogging and social media. I wouldn’t hesitate to say that 2009 could well be the year that there is a sizable move by brands and business into this space.
My word of caution is that when taking this step it is important that [...]

This read is in pole position for my book of the year - and let’s face it there’s not long for something to supplant it!
I’m not sure how much UK marketing activity there had been around the launch of the book but whatever there was passed me by. So I bought it on impulse at [...]

I have had this website & been blogging on it for nearly 4 years. Initially it was a friends & family place - and a lovely place it was too.
However, the world has moved on. I found myself posting other thoughts and the site developed a dual personality. That is now resolved. All the F&F [...]