ande macpherson

It’s weird how it happens - but things often do happen in threes - they just do.
So yesterday I was having a conversation about the new venture I’m involved with and there was a healthy dose of scepticism from the other party. That’s fine, it goes with the territory. The gist was that Flingah looked [...]

After a year of working something up from an idea and a concept into a reality and then launched it in to the world - it really is a moment of release.
There is something life affirming and positive about initiating something. It is so much easier to go with the flow but actually getting something [...]

This time of year naturally leads us to think about some of the things that we are going to do next year.
Some of these are proactive tactics to move things forwards based on what will be please your customers. But if you are in a dogfight with a competitor then there are times when the [...]

I have been getting the feeling that businesses are thinking more seriously about blogging and social media. I wouldn’t hesitate to say that 2009 could well be the year that there is a sizable move by brands and business into this space.
My word of caution is that when taking this step it is important that [...]