ande macpherson

brands, talent, music & all things 2.0

Tag archive for ‘dan ariely’

Predictably Irrational

This read is in pole position for my book of the year - and let’s face it there’s not long for something to supplant it!
I’m not sure how much UK marketing activity there had been around the launch of the book but whatever there was passed me by. So I bought it on impulse at [...]