ande macpherson

Initiate. Lead & dance like no-one is watching.
I have been sent this video a couple of time today - it is clearly connecting with people as it approaches 500k views.
What I like is the organic way that the crazy dancer who is at the back/side of the field is doing his won unique thing & [...]

This is the start of a new series, as we all need new music for a weekend…
From: Leicester, UK
Who: Jersey Budd (vocals/guitars)
The Scoop: Although he is from the East Midlands there is a lot of yankee doodle dandy in his songs. Until Kasabian (who he has just supported in three hometown gigs last week) [...]

Marketers talk a lot about affinity - and quite rightly too. For something to be effective it needs to have a group of people who care about it. I’d rather call them fans.
To successfully sell a product, a band, a politcal party, an idea there needs to be a required level of fans. Building that [...]