ande macpherson

After a year of working something up from an idea and a concept into a reality and then launched it in to the world - it really is a moment of release.
There is something life affirming and positive about initiating something. It is so much easier to go with the flow but actually getting something [...]

This time of year naturally leads us to think about some of the things that we are going to do next year.
Some of these are proactive tactics to move things forwards based on what will be please your customers. But if you are in a dogfight with a competitor then there are times when the [...]

Initiate. Lead & dance like no-one is watching.
I have been sent this video a couple of time today - it is clearly connecting with people as it approaches 500k views.
What I like is the organic way that the crazy dancer who is at the back/side of the field is doing his won unique thing & [...]