ande macpherson

After a year of working something up from an idea and a concept into a reality and then launched it in to the world - it really is a moment of release.
There is something life affirming and positive about initiating something. It is so much easier to go with the flow but actually getting something [...]

This time of year naturally leads us to think about some of the things that we are going to do next year.
Some of these are proactive tactics to move things forwards based on what will be please your customers. But if you are in a dogfight with a competitor then there are times when the [...]

Hell yeah.
So here’s the thing, there is a town in the middle of the North Island called Bulls. It is famous for its name & the fact that State Highways #1 & #3 both pass through it.
There has been a proposal for a big public toilet shaped like the backside of a bull with gents [...]

This is a Seth Godin concept which I particularly like.
What are you doing to stand out from the crowd? What is it that is remarkable about what you’re doing?
Well in the case of this resort in San Diego they are doing lots of things. In the face of slow bookings they had a brainstorm to [...]

For the last 24 hours I have watched as an old school New York publicist has been outed by a market leading US tech blog.
The thing that I find interesting in this exchange (where the tech crunch blog ask to be removed from publicist’s distribution list and she flames back aggressively saying she is just [...]

Marketers talk a lot about affinity - and quite rightly too. For something to be effective it needs to have a group of people who care about it. I’d rather call them fans.
To successfully sell a product, a band, a politcal party, an idea there needs to be a required level of fans. Building that [...]